Discover Black Thunder: Japan’s Favorite Chocolate Bar

The History of Black Thunder ⚡️

Black Thunder was created by Yuraku Confectionery Inc. in 1994. Despite its initial launch, it faced poor sales, and production was halted entirely in 1995 except for certain regions.

The turning point came when it was endorsed by athletes, who praised it as their favorite snack, leading to a significant increase in popularity and sales.

Known for its bold flavor and unique texture, Black Thunder has since become a sensation, now selling over 200 million bars annually 🚀

Why is Black Thunder So Popular?

Black Thunder combines cocoa cookies with dark chocolate, offering a perfect balance of crunch and sweetness. Its affordability, priced at just 35 yen (excluding tax), which is approximately $0.23, makes it an accessible treat for everyone.

The brand also gains attention through engaging marketing campaigns and collaborations with other companies, such as McDonald's, further enhancing its appeal. These factors, along with its cultural significance, make Black Thunder a beloved snack among Japanese people 🇯🇵

_{The Black Thunder McFlurry, campaign has ended.}

Varieties and Special Editions

Black Thunder offers a wide range of flavors to suit every palate. Here are some of the notable editions:

• Classic Black Thunder ⚡️: The original flavor, known for its perfect balance of cocoa cookies and dark chocolate

• Black Thunder Mini Bar: A smaller version of the classic, perfect for a quick snack.

• Black Thunder Premium: A premium version with a richer taste.

• Black Thunder Milk 🥛: A creamier, sweeter alternative to the classic.

• Matcha (Green Tea) 🍵: Infused with the earthy and slightly bitter flavor of green tea

With such a diverse lineup, there’s a Black Thunder flavor for everyone to enjoy.

Where to Find Black Thunder 👀 

You can find Black Thunder in almost every convenience store and supermarket in Japan. Look for it in the snack aisle!

Enjoy Black Thunder !!

Now that you know a bit more about Black Thunder, you can appreciate this delightful treat even more. Whether you’re trying it for the first time or rediscovering a classic favorite, knowing its history and the reasons behind its popularity adds an extra layer of enjoyment.

So next time you’re in Japan, be sure to pick one up and experience the storm for yourself!